Please join us for a presentation and discussion with Stanford GSB Professor Jennifer Aaker. Professor Aaker will be speaking about her research on the power of story. Studies show that we are wired to remember stories much more than data, facts, and figures. However, when data and story are used together, audiences are moved both emotionally and intellectually. This promises to be a stimulating and engaging discussion.
This event is co-hosted by ATP Innovations and Blackbird Ventures.
|Speaker: ||Professor Jennifer Aaker, Stanford GSB |
|Date: ||Thursday, 23 April |
|Time: ||6:00pm for a 6:30pm start |
|Location: ||ATP Innovations, Australian Technology Park, 4 Cornwallis St, Eveleigh NSW 2015|
|Tickets: ||$25 SAA Members; $30 non-members & guests. Includes drinks & nibbles.|
|RSVP: ||Please save the date, RSVP will be sent shortly |
About the speaker: Professor Jennifer Aaker
A social psychologist, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University's Graduate School of Business. Her research spans time, money and happiness - specifically she studies how individuals choose to spend their time and money, and when and why those choices are associated with lasting value. Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. Her work has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, Washington Post, Business Week, Forbes, CBS Money Watch, NPR, and Science. She co-authored the award-winning book, The Dragonfly Effect: Quick Effective Powerful Ways to Harness Social Media for Impact.
A recipient of the Distinguished Teaching Award, Citibank Best Teacher Award, and George Robbins Best Teacher Award, she teaches courses at the GSB and Stanford d.school on global brand building, digital and consumer insights, and design and innovation, including Building Innovative Brands, The Power of the Story and Designing Story in a Digital World. Dr Aaker serves on the Advisory Board of several private companies, early stage startups and Google X.