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"The Power of Story" with Stanford GSB Professor Jennifer Aaker - Thursday, 23 April

Please join us for a presentation and discussion with Stanford GSB Professor Jennifer Aaker. Professor Aaker will be speaking about her research on the power of story. Studies show that we are wired to remember stories much more than data, facts, and figures. However, when data and story are used together, audiences are moved both emotionally and intellectually. This promises to be a stimulating and engaging discussion.

This event is co-hosted by ATP Innovations and Blackbird Ventures.

Speaker: Professor Jennifer Aaker, Stanford GSB
Date: Thursday, 23 April
Time: 6:00pm for a 6:30pm start
Location: ATP Innovations, Australian Technology Park, 4 Cornwallis St, Eveleigh NSW 2015
Tickets: $25 SAA Members; $30 non-members & guests.  Includes drinks & nibbles.
RSVP: Please save the date, RSVP will be sent shortly

About the speaker: Professor Jennifer Aaker

A social psychologist, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University's Graduate School of Business. Her research spans time, money and happiness - specifically she studies how individuals choose to spend their time and money, and when and why those choices are associated with lasting value. Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. Her work has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, Washington Post, Business Week, Forbes, CBS Money Watch, NPR, and Science. She co-authored the award-winning book, The Dragonfly Effect: Quick Effective Powerful Ways to Harness Social Media for Impact.

A recipient of the Distinguished Teaching Award, Citibank Best Teacher Award, and George Robbins Best Teacher Award, she teaches courses at the GSB and Stanford on global brand building, digital and consumer insights, and design and innovation, including Building Innovative Brands, The Power of the Story and Designing Story in a Digital World. Dr Aaker serves on the Advisory Board of several private companies, early stage startups and Google X. 

LBS Sydney Alumni Club Event - Tuesday, 28 April

LBS Sydney Alumni club is holding an event this month. Alan Joyce, the Qantas CEO since 2008, will be making an address on his personal journey, as well as that of Qantas, and offering some insights into their future transformation. Alan has had to handle a low-cost-in-house branded startup, bruising industrial relations crises, ash clouds, difficult multi-billion dollar capex choices and near-catastrophic aircraft emergencies. Alan will also be available following his insights so please stay for some networking. 

Date: Tuesday, 28 April
Time: 6:30PM
Location: Clayton Utz, 1 Blight Street, Sydney
Includes: Drinks and snacks
Cost: $65 per person, with booking and payment here.
RSVP: Payment via the link above 

Stanford Australia Association Membership

SAA membership is open to anyone who has a connection to both Stanford University and Australia. We currently have over 600 members and form one of the most active Stanford alumni groups worldwide.

Don't forget to sign up for Stanford Australia Association 2015 membership now to to get discounted tickets to events throughout the year!

2015 Membership

We currently offer two levels of membership:

Financial Membership: Support the SAA through your membership dues and receive priority/discounted access to SAA events.

  • Only $55 per year
  • Priority access to SAA and SAA-sponsored events
  • Free/discounted entry at a wide variety of events
  • Support the Stanford Australia Fund (hyperlink to SAF info)
  • Receive email updates on Stanford events and activities

To register as a financial member please contact the SAA Treasurer.

Associate Membership: Stay involved with the SAA through our email list.

  • No cost to join
  • Receive email updates on Stanford events and activities

To join the SAA mailing list and register as an associate member, click here.

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